ALLSTAFF
WhatNot Live Streamer
M-F 7:30AM-4PM
$20.86/hr.
Overview:
We’re looking for a high-energy, hands-on sales associate to lead day-to-day marketplace initiatives for a high-profile company growth driver. You will lead live shopping events, showcase products, engage with the audience, and facilitate real-time sales. Your primary goal is to create an entertaining and informative environment that encourages viewer participation and drives sales.
SPECIFIC RESPONSIBILITIES:
Strategic Planning:
- Develop and execute strategic plans to grow viewership, engagement, and sales during Whatnot Live shows, using data insights and market trends to optimize performance
- Stay updated on industry trends, competitive products, and customer demands to inform product selection and merchandising strategies
- Lead the strategic planning and execution of launches on additional auction platforms, identifying growth opportunities, evaluating platform fit, and creating go-to-market roadmaps to drive brand visibility and revenue
Live Event Preparation:
- Select and organize product assortments for live shows, aligning with audience preferences and market trends to drive engagement and sales
- Coordinate with inventory teams to ensure product availability, timely delivery, and accurate stock levels for live events
- Quality Checking of show items prior to execution of the show
Live Event Hosting:
- Present products enthusiastically and informatively during live sessions
- Maintain a lively and engaging atmosphere to retain viewer interest
- Manage the flow of the event, including transitions between products and segments
- Support brand positioning as a knowledgeable source for numismatic products
- Provide operational and customer support to fellow hosts during live broadcasts, helping ensure seamless execution and an engaging customer experience
Audience Interaction:
- Respond to viewer comments and questions in real time to foster engagement
- Encourage audience participation through polls, Q&A sessions, and interactive segments
- Build a community by acknowledging regular viewers and creating a welcoming environment
Product Knowledge & Promotion:
- Demonstrate a deep understanding of the products being showcased
- Highlight key features to inform purchasing decisions
- Collaborate with sellers to gather product information and promotional strategies
Technical Coordination:
- Work with production teams to ensure high-quality audio and video streaming
- Assist in setting up the livestream environment, including lighting, camera angles, and product displays
- Troubleshoot minor technical issues during live sessions to minimize disruptions
Post-Event Activities:
- Reporting of results and analyze viewer engagement metrics to assess performance and identify areas for improvement
- Gather feedback from viewers and sellers to refine future live events
- Maintain records of product sales and viewer interactions for reporting purposes
WHAT YOU’LL LOVE ABOUT THIS ROLE
- Variety: No two days are alike—ecommerce, marketplaces, paid ads, content, social—you’ll do it all
- Growth Opportunity: You’ll work closely with senior leaders and be positioned to take on more responsibility over time
- Passion-led Product: Our customers are collectors. They care deeply about our products—and you will too
EDUCATION/EXPERIENCE REQUIREMENTS:
- 4+ years of experience in merchandising, product strategy, or related roles
- Bachelor’s degree in Marketing, Business, or a related field (preferred)
- Familiarity with e-commerce platforms and online sales techniques
- Demonstrates strong technical proficiency across Microsoft Office and business software, as well as live streaming, audio/video production, and broadcast technology
- Strong analytical skills and proficient working with spreadsheets and performance data
- Self-starter who’s comfortable working both independently and collaboratively
- Strong knowledge and exceptionally proficient in using Microsoft Office, especially excel
- Experience with numismatics is strongly preferred; additional training available as required
- Ability to work flexible hours, including occasional evenings and weekends, to accommodate live event schedules
- Working knowledge of RedBook, BlueBook and Greysheets both online and in-publication
SKILLS/ABILITIES:
- Excellent verbal communication and presentation skill
- Strong interpersonal skills with the ability to engage diverse audiences
- Self-directed and motivated
- Excellent planning, time management and organizational skills – with demonstrated ability to multi-task.
- In-depth understanding of web technology, e-commerce, studies and trends.
- Ability to tolerate ambiguity and interruptions
- Posses a professional and courteous voice/excellent diction in grammar skills
- 20/20 corrected vision with intact color discrimination (basic in shades of color)
- Proficient in using the AS400, will train as applicable